CAMPBELL, Calif., Feb. 5, 2008 - High tech PR agency Walt & Company today announced that it has been selected by Adaptec, Inc., (NASDAQ: ADPT), a global leader in storage solutions, as its public relations agency of record.

Adaptec provides trusted storage solutions that reliably move, manage, and protect critical data and digital content. Adaptec's software and hardware-based solutions are delivered through leading channel partners – distributors, system integrators, and resellers – and Original Equipment Manufacturers (OEMs) to provide storage connectivity, data protection, and networked storage to enterprises, government organizations, medium and small businesses worldwide.

“The dynamics driving the data storage markets are changing faster than ever and Adaptec needed a high tech PR agency partner that could leverage this evolving environment to our advantage,” said Suresh Panikar, Director of Worldwide Marketing at Adaptec. “After meeting with several other PR agencies, we selected Walt & Company because of its strategic insight and creative flair, significant domain experience and industry contacts, and its success in wide range of new media markets.”

About Walt & Company
Founded in 1991, Walt & Company provides strategic public relations services to companies marketing technology-based products and services to businesses and individual consumers. The agency specializes in developing PR programs that advance its clients agendas and generate actionable news coverage and discussion in all influential formats and forums. From visibility on social and consumer-generated media sites, to facilitating blog discussions, to orchestrating special events, or just pumping out high-profile placements in consumer, business and trade media – print, broadcast and online – when it comes to generating meaningful awareness, Walt & Company has its clients covered. The agency’s clients range from industry leaders in information technology and complex financial services to several of the most innovative start-ups in the world. For further information, visit http://www.walt.com.