The key to any public relations program is in tying that program to specific business objectives. Below are some case studies where specific business objectives were targeted and met.

Broadcast Media Coverage: iDini, NEC, NRPC, Visionael

Business Press Recognition: CATC, Dell, NRPC, SSH, Tripwire, Visionael

Category Creation: Nexsi, Oki, Ponte, Rasvia, TeraStor

CXO/Enterprise IT Awareness: Luminate, Ponte, Tasman

IPO/M&A/VC Funding Publicity: Endwave, Nanochip, Rasvia, SSH

Obtaining Qualified Sales Leads: Kurant, Luminate, Oki