CAMPBELL, Calif., Jan. 16, 2008 - Walt & Company, experts in communicating the benefits of advanced products and technologies, today announced that it has been selected by GoldSpot Media as its public relations agency of record. Headquartered in Sunnyvale, Calif., GoldSpot Media has developed the first dynamic ad-serving solution for mobile carriers designed to maximize advertising revenue and jump-start mass-market adoption of mobile broadcast TV.

Walt & Company will provide GoldSpot Media with a comprehensive public relations program to promote its innovative solution, including strategic corporate and product positioning, global editor/analyst/social media communications, tradeshow programs, and other communications support activities.

“We are thrilled to be working with GoldSpot Media,” said Robert Walt, president, Walt & Company. “As the universe of mobile communications devices grows larger and increasingly capable, the need for a comprehensive mobile TV advertising management solution – the GoldSpot solution – becomes paramount.”

GoldSpot’s dynamic ad-insertion product suite adapts the proven inventory-sharing business model used successfully in the cable TV market, and optimizes it for the highly personal and portable mobile communications market. It can provide mobile carriers with highly-targeted, non-intrusive ad delivery based on an individual’s demographic information, behavioral patterns, context, and location.

About Walt & Company
Walt & Company provides strategic communications services to companies marketing complex products and services. Its clientele consists of industry leaders in consumer and information technology, and financial service markets. For further information, visit http://www.walt.com.