"My PR philosophy can best be summed up in a simple little phrase my father used to tell me when I was growing up: 'do it right the first time.' This guiding principle, coupled with innovative thinking and sound strategy, makes the difference between a good PR program and an exceptional one. More importantly, in today's economic climate companies rarely get a second chance to make their mark and can't afford to stumble out of the gates."

George Millington

"The job of a good PR person is to help people realize that what they thought of as cold, dead fish can also be delicious sushi."

Merritt Woodward

Top Ten Similarities Between Snowboarding and PR:

1. If you lose your edge you lose control.
2. Amateurs are easy to spot.
3. When competing for position it's key to have the right equipment.
4. Confidence equals performance.
5. Always be very clear where you're heading.
6. Navigating difficult terrain requires experience.
7. Capture the audience's attention with a unique approach.
8. Map out your landing before you launch.
9. Always try for more airtime.
10. Creativity and originality score points.

Cyndi Babasa