The Brix Group Selects Walt & Company to Support Corporate Focus on Strategic Acquisitions
Campbell, Calif., April 27, 2010 – Walt & Company, an award-winning tech PR and social media agency, today announced that it has been chosen by The Brix Group as its agency of record. One of the largest privately held companies in the U.S., Brix currently has two major operating subsidiaries: American Wireless, a national wholesale distributor of electronics focused primarily on wireless and satellite communications products; and Pana Pacific Corporation, a national leader in value-added integrated communication systems and supply chain management for the commercial vehicle industry.
Walt & Company will provide The Brix Group with a comprehensive public relations and social media communications program to support the company and promote its products, including the growth of American Wireless’ Business Solutions group, which is focused on leveraging the Sprint 4G network. Walt & Company services will include company and product positioning, editor/analyst/blogger relations, channel communications, social media programs, and other ongoing consumer and industry-focused communications activities.
“In an extremely dynamic marketplace, we require a PR and social media partner that has the wherewithal to strategically position our value proposition to the market,” said David Shapiro, president and CEO, The Brix Group. “Walt & Company’s creative approach combined with their mobile communications industry experience and social media savvy made them the logical choice for The Brix Group.”
About Walt & Company – Tech PR and Social Media
Founded in 1991, Walt & Company specializes in developing tech PR and social media programs and campaigns that advance its clients’ marketing and corporate agendas by generating actionable awareness in all influential formats and forums. When it comes to building corporate credibility, product awareness and brand recognition, Walt & Company has its clients covered. For further information, visit www.walt.com.