Pliant Technology Selects Walt & Company to Promote New Ultra-High Performance Enterprise Solid State Storage Devices
Milpitas, Calif. – Feb. 19, 2008 – Walt & Company, a public relations agency specializing in communicating the benefits of advanced products and technologies, today announced that it has been chosen by Pliant Technology (www.plianttechnology.com) as its agency of record. Pliant is developing Enterprise Flash Drives (EFDs), a new class of enterprise Solid State Drive (SSD) devices that deliver dramatically higher levels of performance compared with today’s highest performing hard drive and Flash-based SSD storage solutions, while meeting the need for increased energy efficiency and reliability in enterprise computing environments.
Walt & Company will provide Pliant Technology with a comprehensive public relations program to launch the company and promote its forthcoming storage devices, including strategic corporate and product positioning, editor/analyst/social media communications, and other support activities. In addition, the agency will spearhead the launch of Pliant’s innovative storage blog, Enterprise Storage Sense that will provide insight, analysis and commentary on the latest data storage trends and technologies.
Pliant’s new Enterprise Flash Drive (EFD) devices are being designed to meet the growing performance, energy efficiency and reliability needs of enterprise data center environments, by delivering exponential improvements over today’s highest performing hard drive and solid state drive solutions for a range of data I/O intensive enterprise applications. The company was formed by several of the foremost experts and innovators in the data storage industry, including Fujitsu, IBM, Maxtor, and Seagate, with an unmatched track record of success in developing and marketing new technologies, and capturing dominant market share.
About Walt & Company
Founded in 1991, Walt & Company provides strategic public relations services to companies marketing technology-based products and services to businesses and individual consumers. The agency specializes in developing PR programs that advance its clients agendas and generate actionable news coverage and discussion in all influential formats and forums. From visibility on social and consumer-generated media sites, to facilitating blog discussions, to orchestrating special events, or just pumping out high-profile placements in consumer, business, trade, and high tech media – print, broadcast and online – when it comes to generating meaningful awareness, Walt & Company has its clients covered. The agency’s clients range from industry leaders in information technology and complex financial services to several of the most innovative start-ups in the world. For further information, visit www.walt.com.
