April 16th, 2013
Cool tech products have always been, metaphorically speaking, eye-catching. But things change. Now the term is literal. Walt & Company client Epson is changing the way people see and interact with content with Moverio, the world's first Android-based, see-through wearable display.
As a first generation product, our communications strategy has been to target hackers, developers, technology business media and early tech adopters to help fuel application development and future vertical market implementations. To date, the reception has been terrific. Here’s what some of our friends had to say:
Geoff Morrison for CNET:
“The Moverio runs on Android, opening up a lot of possibilities when it comes to app development, and that's largely where Epson sees this going for right now. Epson's putting it out there for developers, with a potential eye toward the medical, manufacturing, and logistics market.”
“I'm not normally a fan of 3D, but I think I'd prefer 3D on something like this.”
“Moverio is an exciting addition to the blossoming technology of smart glasses; another path toward this visual-enhanced future.”
Roberto Baldwin at WIRED:
“Unlike other head-mounted displays that block the outside world from view, the Moverio displays images onto semi-transparent glass.”
Cliff Edwards, Bloomberg Businessweek:
“This is unquestionably cool technology, I can see you, I can interact with the world around me, I’m not completely cut off.”
Armando Rodriguez at PCWorld.com: 
“Epson's Android-Powered Glasses Are Out of Sight – (yes the guys that make printers), has invented what could be the coolest headwear since Geordi La Forge's VISOR on Star Trek: The Next Generation.”
Shane McGlaun at SlashGear:
“The most interesting aspect of these glasses is that the projected video hovers over the real world so the user can see what’s going on around them as they watch.”
Liam Spradlin at AndroidPolice:
“There's a certain feeling of futuristic awesomeness associated with wearable interactive displays.”
Chris Velazco at TechCrunch:
“The Moverio also plays nicely with the thousands of Android apps floating around out there.”
Phil Nickinson at AndroidCentral:
“Having the equivalent of an 80-inch display projected in front of your peepers is a pretty cool.”
Posted in Epson, Google, PR, Uncategorized, consumer technology, media relations, tech PR | No Comments »
March 7th, 2013
In any war with multiple fronts, intelligence – knowledge and insight into who your enemy is and how they might behave – is critical. At
RSA last week our client Emerging Threats, a world-leading provider of open source and commercial threat and malware intelligence, raised the bar in the escalating global cyber security war with its announcement of IQRisk™ Rep
Query. 
The newest module of its IQRisk Suite of malware intelligence products, IQRisk Rep
Query allows users to see the long-term history and related IPs and domains as well as the core geo and ASN (Autonomous System Number) information about any host to help users quickly and appropriately respond to potential incidents. According to Emerging Threats CTO Matt Jonkman, “The more accurate information we can give to our customers, the greater they are empowered to protect their networks from malicious threats. As these threats become more frequent and complex in nature, we have to develop and deliver products that enable users to trust and verify with a greater degree of certainty based on our threat intelligence solutions.”
So far the reaction from the good guys has been exceedingly positive:
Posted in Uncategorized | No Comments »
November 29th, 2012
Professional product reviews are a critically important leg of most tech PR programs. As any tech PR person worth his or her salt knows, there’s nothing better than a great review in a top tier target, and conversely, nothing worse than a bad one.
In consumer tech, review opportunities abound. From long-established news sources like CNET, PCMag.com and MacWorld, to a wide range of gadget blogs like Gizmodo, Engadget and ChipChick, to hundreds of tech-inclusive specialty blogs and an exploding number of YouTube reviewers.
On the enterprise IT front, however, things are very different. Opportunities are few and far between, and securing and managing a true enterprise-class IT product review requires an entirely different skill set.
Based on Walt & Company’s enterprise IT experience, we encourage anyone embarking on an enterprise product review program to keep these five stratagems top of mind. Without them, your chances of success decrease dramatically.
- Choose You Targets Wisely - Identifying legitimate reviewers – those with the technical knowledge and access to systems capable of testing your hardware, software or service – is challenging. Many enterprise IT reviewers work for small consulting firms that specialize in a particular category of product analysis. They may publish their own results or partner with larger firms or IT media outlets. Before you commit to working with a reviewer, find out if they have ever tested products in your particular space, and if they have an existing relationship with any of your competitors.
- Find Your Evangelist – Identify someone in your company (client), preferably a customer-interfacing engineer (sales support, service) who will be available, often on very short notice, to answer very technical questions. Find someone who has hands-on experience with the product and has a modicum of interpersonal communications skill. We haven’t seen a technical review yet where the reviewer doesn’t have multiple conversations with the client during the review process. When you’re done with the review, buy this person an expensive dinner, they will have most likely saved your bacon.
- Provide Your Own Results – Obviously, the reviewer will only publish their own results. But given the complexity of enterprise-class IT products, we’ve found that most reviewers appreciate understanding how the product should perform, and will almost appreciate any benchmarking data we can provide. Keep in mind, the level of data provided needs to go beyond the data sheet spec.
- Understanding the Testing Methodology – First question to ask a reviewer is how this product will be tested. If your product is hardware, you’ll need to understand the test application environment, e.g., VMware, Oracle, SQL Server; if it’s software, you’ll need to know the hardware architecture and/or network topology. You’ll need to line-up your product’s capabilities with reviewers who follow those categories where you’ll perform the best. If you don’t know how your product will be tested, you may be in for a very rude awakening when the review hits.
- Close Communications – If you’ve established a good working relationship with the reviewer, he or she may be willing to share their results with you before they’re published. Unlike the consumer world where a reviewer uses the product like a customer would, enterprise IT reviewers are almost always limited in their ability mirror real world operating conditions. So to ensure that their results are credible, they often are willing discuss them with the vendor beforehand. This can be a terrific opportunity to correct any obvious errors or work with the review to position the results accurately.
A great example of how this can all come together is the following review in
StorageReview.com for our client SanDisk:
Posted in PR, PR strategy, Uncategorized, enterprise technology, media relations | No Comments »
November 14th, 2012
If you’re one of those fanatic shoppers who’ll line-up at midnight (or earlier) on Thanksgiving, this post isn’t for you. But if you’re a PR, social media or marketing professional looking to ensure that your news/brand/messages break through the tidal wave of Black Friday digital chatter, here’s what you need to keep in mind:
- They’ve Seen and Heard it All – Make your communications stand out.
- It’s the Economy, Stupid – Remember, Black Friday shoppers live for bargains. Give them a trophy and you’ll be their hero.
- Use All the Weapons in Your Arsenal – Leverage every social and traditional channel reaching your target audience; Facebook, Twitter, Pinterest, press releases, email, blogs, LinkedIn groups…everything.
- Make it Visual – Use video and photos as often as possible, then use some more.
- Keep it Brief – Say no more than you need to.
- Know Your Customer – Let them know you’re one of them; talk their talk.
- Mobilize Your Message – Optimize content for smartphones. A dedicated app may not be necessary, but simple content is.
- Let’s Make a Deal Site - Groupon, Living Social, Google Offers or others take extreme couponing to a new level.
- Nix St. Nick– Santa’s an old man. Already the spokesperson for about 1000+ other products, his endorsement just isn’t what it used to be.
- Data, Data, Data - Did your campaigns pay off? Make sure and have the ability to track your efforts so you can know what worked, and what to tweak for next year.
Posted in PR, PR strategy, consumer technology, social media, tech PR | No Comments »
December 16th, 2011
Acomplia Over The Counter, There aren’t many aspects of high-tech PR where Facebook isn’t playing an increasingly active role, and how we think about tradeshows and conferences are a great example of this shift.
Two weeks ago at the Autodesk University User Conference and Exhibition in Las Vegas, Acomplia without a prescription, Is Acomplia addictive, we launched our client 3Dconnexion’s newest 3D mouse – the SpaceMouse Pro. At the registration booth (before we even got into the conference), we were given an AutoCAD Facebook Fan blue ribbon – Autodesk’s way of thanking us for liking them, where to buy Acomplia, Where can i order Acomplia without prescription, which is another facet of social media currency.
Our AU launch strategy leveraged 3Dconnexion’s Facebook base, where can i cheapest Acomplia online, Acomplia overnight, and mixed the power of social networks with traditional media and a well-attended industry event, and making the launch a huge success, rx free Acomplia. Buy Acomplia online no prescription, Keep these three quick tips in mind when attending/planning a tradeshow, industry conference or any other significant gathering of potential customers, where can i buy Acomplia online, Get Acomplia, partners and influencers:
- Invite – When announcing the launch of the new product, don’t forget to invite your fans to visit and see the new product in person at the show. You can also create an event and post it to your wall.
- Capture – Capture the buzz and traffic at your booth as well as attendees testing out the new product by taking photographs or video clips. This gives fans, buy Acomplia without prescription, Kjøpe Acomplia på nett, köpa Acomplia online, who aren’t at the show, the opportunity to be involved as the show is happening.
- Share – Ask attendees what they like best about the new product and share it in a post, order Acomplia online c.o.d. Effects of Acomplia, This is another way to tout some key features of the new product.
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Posted in Facebook, Google, PR, PR strategy, SEO, Uncategorized, agency, blog, brand visibility, consumer technology, enterprise technology, media relations, press, product launch, social media, tech PR | No Comments »
December 2nd, 2011
Seven Social Media Segments
Ventolin Dosage, We’ve recently had conversations with several clients about terms to best describe what (at least for the moment) we’re referring to when we say “social media.” Five or six years ago social media and the blogosphere were pretty much synonymous. Today, depending on who you ask, social media might mean a social network like Facebook, Twitter, Google+ or LinkedIn; or a consumer reviews site or forum like Amazon, Yelp or Trip Advisor; or a technical social community; or a reporter’s blog included in the online version of a newspaper like The New York Times; or a specialized community like Pinterest; or, or, or… I think you get the point.
The term “social media” has become an umbrella term; its common denominator – whether network, blog, Ventolin long term, community, Online buying Ventolin hcl, forum or website – is the opportunity for an ongoing, open, multi-directional and transparent dialogue, Ventolin price, versus the monologue-based nature of traditional media. Buy Ventolin no prescription, For the purposes of efficient communications, not technical definitions, we offer up the following list of seven social media categories, purchase Ventolin.
- Social Networks – Well known examples include Facebook, Taking Ventolin, Twitter, LinkedIn, Foursquare, purchase Ventolin online no prescription, Google+, Real brand Ventolin online, Bebo, MySpace, and Friendster. Social networks allow anyone and increasingly any business to build their own communities, Ventolin maximum dosage, communicate in almost every virtual format, Ventolin without prescription, and at the same time be a part of the network’s overall community (making several social networking founders billionaires.) Social networks have rules.
- Blogs – From consumer technology blogs like Gizmodo and Engadget, to mommy blogs like MamaSaid and ManicMommies, to news blogs like The Huffington Post, Ventolin pictures, or PR/social media blogs like WaltCast (shameless plug), Ventolin blogs, blogs are written and maintained by an individual or group, generally designed to discuss an issue of interest, underscore a business focus, purchase Ventolin for sale, or to become an advertising medium.
- Consumer Generated Review Sites – Many of these were first retail e-commerce sites, Ventolin reviews, Amazon being the largest, but they also include review-only sites like Yelp and Epinions. Just about every large retailer now offers the opportunities for consumer reviews or feedback.
- Vertical or Specialized Social Networks – Chances are if you’re aware of one it means you most likely work in a technical field or are a tech geek at heart. A great example is Walt & Company client element14, the, Ventolin interactions, the first collaborative community and electronics store for design engineers and electronics enthusiasts. Music has even gone social with the advent of Spotify’s Facebook integration.
- Consumer Forums – These sites are generally businesses with a consumer review/discussion overlay. Examples include TripAdvisor for travel, HealthGrades for medical services, and OpenTable for restaurants.
- Socialized Traditional Media – Given the advances in technology and the popularity of social media, there is very little old-school-only media left. Most daily newspapers, TV and radio news shows, and magazines have web sites that are interactive and often have blog content that is only available online.
- Socialized Vendor Web Sites – Allowing a company’s customers to review the products they purchased on those vendors’ web sites – whether positive or negative – is becoming a standard e-commerce practice. Some people might not think of these sites as truly social media, however, in many cases they meet the “dialogue” criteria.
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