Welcome to the first installment of WaltCast, the Walt & Company blog, a new resource created to provide insight and information on the latest trends, developments and winning strategies in the world of public relations and social media. On this blog, you’ll find a team of seasoned and active — no retirees here — PR and social media professionals discussing the latest from the trenches. Also, we’ll be offering our take on the news and happenings in the ever-evolving worlds of enterprise technology, green technology and consumer technology.
From proven positioning and branding strategies and the latest techniques for generating measurable social media visibility, to insight on the movers and shakers in the PR, technology and media industries, you will find it all here. And hopefully, we’ll be able to share a nugget or two that will help you, or even cause you to question whether or not your communications efforts are up-to-snuff.
Whether you are a company in search of communications guidance, a practitioner hoping to hone your skills or a journalist wondering how things work on the other side, we hope that you will find this blog a valuable and entertaining resource.
And, always feel free to comment or pose questions if there’s a particular area you’d like us to cover.
Cheers,
The Walt & Company Blog Team
Tags: blog, consumer technology, enterprise technology, green technology, social media, tech PR, WaltCast