Credit the Swiss and their clever Army Knife for getting it started, but today, real innovation of the “all-in-one” is being propelled by creative consumer electronic engineers and marketers around the world.
Compelling examples of boundary-busting all-in-oneness can be best seen in some of today’s leading CE devices. And like anything else that improves the way we live and work, today’s all-in-ones are consuming significant social and traditional media mind share, creating real opportunities for tech PR and social media communications service providers.
Start with the evolution of the desktop printer. Just a few years ago, no matter how great a printer printed, that was basically all it did. But today, all-in-ones from market leaders like Epson (a Walt & Company client) elegantly integrate the amazing photo quality printing that they’re know for with the ability to print, scan and fax. But it doesn’t stop there. Epson Artisan and WorkForce models also include built-in WiFi, Ethernet, auto document feeders and LCD screens.
And, the mainstream PC market was quick to respond as well – following the iMac’s lead. Virtually all of the leading PC vendors now have all-in-one, with some of the most innovative designs – and aggressive price points – coming from some of the industry’s up-and-coming players.
If you haven’t checked out MSI’s Wind Top (not a Walt & Company client), you’re in for a treat. The sleek flat panel design also includes a touch screen. How fun is browsing the web with your finger tips – very!
So whether it’s history is repeating itself, or just more of Moore’s law, there’s little doubt that all-in-ones are not only here to stay, they’re going to get even better in the very near future.
I welcome your thoughts and comments.
Bob
Tags: all-in-ones, consumer electronics, Epson, MSI Computer, social media, tech PR