Comments on: What makes a good tech PR person? http://www.walt.com/blog/2009/10/what-makes-a-good-tech-pr-person/ Insight and ideas on tech PR and social media strategies Thu, 15 Oct 2009 17:36:31 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: James Hanson http://www.walt.com/blog/2009/10/what-makes-a-good-tech-pr-person/comment-page-1/#comment-830 James Hanson Thu, 15 Oct 2009 17:36:31 +0000 http://www.walt.com/blog/?p=283#comment-830 Interesting thoughts and would definitely agree. I would also add in that they need to have a fundamental understanding of their company/client's sales process. Good PR has to tie back to improving the bottom line, in a commercial scenario of course. We did a poll of our clients recently and this was their top 10 (full link to article below): Aptitude for reading people Congeniality and passion Mind like a journalist Thirst for knowledge News junkie Excellent writing skills Ability to present Ability to multi-task Ability to sell Well ‘social-networked’ http://influencerupdate.noiseworks.com/newsletter/Issue2/traitsofgoodPrperson.html Interesting thoughts and would definitely agree. I would also add in that they need to have a fundamental understanding of their company/client’s sales process. Good PR has to tie back to improving the bottom line, in a commercial scenario of course.

We did a poll of our clients recently and this was their top 10 (full link to article below):

Aptitude for reading people
Congeniality and passion
Mind like a journalist
Thirst for knowledge
News junkie
Excellent writing skills
Ability to present
Ability to multi-task
Ability to sell
Well ‘social-networked’

http://influencerupdate.noiseworks.com/newsletter/Issue2/traitsofgoodPrperson.html

]]> By: Carmen Harris http://www.walt.com/blog/2009/10/what-makes-a-good-tech-pr-person/comment-page-1/#comment-829 Carmen Harris Thu, 15 Oct 2009 12:29:20 +0000 http://www.walt.com/blog/?p=283#comment-829 In addition to business knowledge, a great tech PR person should also understand the technology. The ability to take the business benefits of the technology and promote that broadly is critical to our success. In addition to business knowledge, a great tech PR person should also understand the technology. The ability to take the business benefits of the technology and promote that broadly is critical to our success.

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