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admin — Thu, 19 Jan 2012 20:28:33 +0000

Even though January is almost gone, the dust is still settling from a holiday break filled with newsfeeds, tweets, family gatherings, and a little thing called CES. Following are a few resolutions that all of us in social media and tech PR should live by: - Keep listening! The twitterverse is more active than ever, and customers aren’t afraid to tweet about your company if they’re happy, sad, angry, hungry, or feeling nearly any other emotion. Are you listening? - Focus on content. As the media landscape continues to evolve, the “most sharable” stories are saying something different than everyone else. The question to ask when writing is, “how do I separate myself from the pack?” - “Cheese!” While we love dairy products at Walt & Company, it’s a different kind of cheese that will garner attention. Find and utilize images that might be a little different to give your message some depth. If you’re using a smartphone, taking advantage of apps such as Instagram can give a weathered or sepia-toned look to evoke a sense of nostalgia. Other stylized effects and filters can give photos an entirely different look. Get creative!

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admin — Fri, 16 Dec 2011 17:33:38 +0000

There aren’t many aspects of high-tech PR where Facebook isn’t playing an increasingly active role, and how we think about tradeshows and conferences are a great example of this shift. Two weeks ago at the Autodesk University User Conference and Exhibition in Las Vegas, we launched our client 3Dconnexion’s newest 3D mouse – the SpaceMouse Pro. At the registration booth (before we even got into the conference), we were given an AutoCAD Facebook Fan blue ribbon – Autodesk’s way of thanking us for liking them, which is another facet of social media currency. Our AU launch strategy leveraged 3Dconnexion’s Facebook base, and mixed the power of social networks with traditional media and a well-attended industry event, and making the launch a huge success. Keep these three quick tips in mind when attending/planning a tradeshow, industry conference or any other significant gathering of potential customers, partners and influencers:

Invite – When announcing the launch of the new product, don’t forget to invite your fans to visit and see the new product in person at the show. You can also create an event and post it to your wall.
Capture – Capture the buzz and traffic at your booth as well as attendees testing out the new product by taking photographs or video clips. This gives fans, who aren’t at the show, the opportunity to be involved as the show is happening.
Share – Ask attendees what they like best about the new product and share it in a post. This is another way to tout some key features of the new product.

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admin — Fri, 02 Dec 2011 18:47:54 +0000

Seven Social Media Segments We’ve recently had conversations with several clients about terms to best describe what (at least for the moment) we’re referring to when we say “social media.” Five or six years ago social media and the blogosphere were pretty much synonymous. Today, depending on who you ask, social media might mean a social network like Facebook, Twitter, Google+ or LinkedIn; or a consumer reviews site or forum like Amazon, Yelp or Trip Advisor; or a technical social community; or a reporter’s blog included in the online version of a newspaper like The New York Times; or a specialized community like Pinterest; or, or, or… I think you get the point. The term “social media” has become an umbrella term; its common denominator – whether network, blog, community, forum or website – is the opportunity for an ongoing, open, multi-directional and transparent dialogue, versus the monologue-based nature of traditional media. For the purposes of efficient communications, not technical definitions, we offer up the following list of seven social media categories.

Social Networks – Well known examples include Facebook, Twitter, LinkedIn, Foursquare, Google+, Bebo, MySpace, and Friendster. Social networks allow anyone and increasingly any business to build their own communities, communicate in almost every virtual format, and at the same time be a part of the network’s overall community (making several social networking founders billionaires.) Social networks have rules.
Blogs – From consumer technology blogs like Gizmodo and Engadget, to mommy blogs like MamaSaid and ManicMommies, to news blogs like The Huffington Post, or PR/social media blogs like WaltCast (shameless plug), blogs are written and maintained by an individual or group, generally designed to discuss an issue of interest, underscore a business focus, or to become an advertising medium.
Consumer Generated Review Sites – Many of these were first retail e-commerce sites, Amazon being the largest, but they also include review-only sites like Yelp and Epinions. Just about every large retailer now offers the opportunities for consumer reviews or feedback.
Vertical or Specialized Social Networks – Chances are if you’re aware of one it means you most likely work in a technical field or are a tech geek at heart. A great example is Walt & Company client element14, the, the first collaborative community and electronics store for design engineers and electronics enthusiasts. Music has even gone social with the advent of Spotify’s Facebook integration.
Consumer Forums – These sites are generally businesses with a consumer review/discussion overlay. Examples include TripAdvisor for travel, HealthGrades for medical services, and OpenTable for restaurants.
Socialized Traditional Media – Given the advances in technology and the popularity of social media, there is very little old-school-only media left. Most daily newspapers, TV and radio news shows, and magazines have web sites that are interactive and often have blog content that is only available online.
Socialized Vendor Web Sites – Allowing a company’s customers to review the products they purchased on those vendors’ web sites – whether positive or negative – is becoming a standard e-commerce practice. Some people might not think of these sites as truly social media, however, in many cases they meet the “dialogue” criteria.

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admin — Fri, 04 Nov 2011 16:12:56 +0000

The traditional tradeshow has undergone a radical transformation as the epitome of face-to-face interaction with customers and dealers, to now having a conversation in 140 characters. Exhibitors have had to make their displays “tweetable” or risk becoming forgettable. At a recent show, we noticed journalists and attendees spending equal time looking at their phones and the displays. Why? - You Win! Exhibitors offered special prizes and promotions through Twitter and Facebook posts. Often, winners were announced through those channels too, so staying connected paid off! - The physical community merged with the online community through the use of hashtags. It was also a good way for those that were unable to attend keep up with the conversation. - Email never stops! A half-day on the show floor could result in the same amount of time digging out from the avalanche that happened while you were checking out that snazzy new tablet. #AmIright?

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admin — Mon, 10 Oct 2011 23:22:02 +0000

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Buy Levlen Without Prescription, Two of the many things we love about this business is the mainstreaming of technology products once considered “professional,” and the ready acceptance by editors across the consumer media/social media spectrum to include these tech products in coverage and discussions that would have never happened even a couple of years ago.

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When talking about decorating her home with photos, Devon notes, Levlen canada, mexico, india, Buy no prescription Levlen online, “My Epson Stylus Photo R2880 inkjet printer was one of the best presents I ever received. I use it to print photographs, which I later frame and place strategically all over the apartment, ordering Levlen online. Levlen alternatives, I mix the older, vintage-looking photographs with new ones, get Levlen, Levlen no rx, but my favorites are the pictures of my husband and me as children, posing with our respective siblings.”, generic Levlen. Buying Levlen online over the counter. Levlen from canada. Effects of Levlen. Levlen images. Online buying Levlen hcl. Purchase Levlen for sale. Levlen gel, ointment, cream, pill, spray, continuous-release, extended-release. Comprar en línea Levlen, comprar Levlen baratos. Buy cheap Levlen. What is Levlen. Buy Levlen online cod. Levlen samples. Levlen forum. Levlen recreational. Levlen cost. Order Levlen from mexican pharmacy. Levlen canada, mexico, india. Levlen online cod. Is Levlen addictive. Order Levlen from United States pharmacy. Online buying Levlen hcl. Levlen price. Levlen street price. Order Levlen no prescription. Order Levlen online overnight delivery no prescription. Levlen no prescription. Where can i order Levlen without prescription.

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