WaltCast » Epson

New social media marketing case studies

admin — Tue, 23 Feb 2010 18:14:05 +0000

Here at Walt & Company, we not only like to share our successes from time to time, but also share program ideas and new approaches that have helped our clients achieve a variety of business and marketing objectives.

We’ve just posted two new case studies outlining how we’ve applied social media marketing strategies to help Epson and MSI Computer increase social network visibility, expand brand awareness and improve SEO. You can check them out here:

Epson Social Media Marketing Case Study

MSI Computer Social Media Marketing Case Study

Enjoy!

George

The all-in-one and tech PR

admin — Fri, 28 Aug 2009 17:46:51 +0000

Credit the Swiss and their clever Army Knife for getting it started, but today, real innovation of the “all-in-one” is being propelled by creative consumer electronic engineers and marketers around the world.

Compelling examples of boundary-busting all-in-oneness can be best seen in some of today’s leading CE devices. And like anything else that improves the way we live and work, today’s all-in-ones are consuming significant social and traditional media mind share, creating real opportunities for tech PR and social media communications service providers.

Start with the evolution of the desktop printer. Just a few years ago, no matter how great a printer printed, that was basically all it did. But today, all-in-ones from market leaders like Epson (a Walt & Company client) elegantly integrate the amazing photo quality printing that they’re know for with the ability to print, scan and fax. But it doesn’t stop there. Epson Artisan and WorkForce models also include built-in WiFi, Ethernet, auto document feeders and LCD screens.

And, the mainstream PC market was quick to respond as well – following the iMac’s lead. Virtually all of the leading PC vendors now have all-in-one, with some of the most innovative designs – and aggressive price points – coming from some of the industry’s up-and-coming players.

If you haven’t checked out MSI’s Wind Top (not a Walt & Company client), you’re in for a treat. The sleek flat panel design also includes a touch screen. How fun is browsing the web with your finger tips – very!

So whether it’s history is repeating itself, or just more of Moore’s law, there’s little doubt that all-in-ones are not only here to stay, they’re going to get even better in the very near future.

I welcome your thoughts and comments.

Bob

Enhancing PR with multimedia: Epson product video

admin — Tue, 19 May 2009 17:20:49 +0000

Here’s a good example of using multimedia content to support — and build upon — a product launch campaign. This week, Epson announced its new WorkForce 310 ink jet all-in-one, a fast, reliable, cost-efficient product designed specifically for small businesses.

In addition to issuing a press release and social media release on PitchEngine, Epson also created a variety of product images, as well as a short, compelling video so that users could see the product in action. We posted the video on YouTube, Flickr and a number of other video sharing sites, so that blogs and and social media sites could easily re-purpose the content.

With today’s news and content regularly being issued online, including multimedia as part of the PR strategy is increasingly important — and valuable.

Thus far, the response has been great.

Check it out!