Here’s a good example of using multimedia content to support — and build upon — a product launch campaign. This week, Epson announced its new WorkForce 310 ink jet all-in-one, a fast, reliable, cost-efficient product designed specifically for small businesses.

In addition to issuing a press release and social media release on PitchEngine, Epson also created a variety of product images, as well as a short, compelling video so that users could see the product in action. We posted the video on YouTube, Flickr and a number of other video sharing sites, so that blogs and and social media sites could easily re-purpose the content.

With today’s news and content regularly being issued online, including multimedia as part of the PR strategy is increasingly important — and valuable.

Thus far, the response has been great.

Check it out!