Case Study:

Adaptec

As Adaptec’s PR agency of record, Walt & Company had the opportunity to launch a green technology initiative that has the potential of significantly improving the power efficiency of millions of computer systems virtually anywhere on the planet. As the leading provider of RAID controllers, Adaptec found itself in a unique position: its products were in the ideal position to power down disk drives – often the computer system’s biggest consumer of electricity. Walt & Company implemented a global launch of Adaptec Intelligent Power Management, a technology enabling RAID controllers to reduce storage energy consumption by as much as 70 percent without compromising application or hardware performance. Ongoing discussion of this innovative green technology continues to differentiate Adaptec RAID controllers from its competition.

Results: This initiative has generated widespread global coverage of Adaptec Intelligent Power Management in blogs and media following green technology, data storage and consumer green issues.