Case Study:

Dell Enterprise Systems & Storage

Walt & Company helped Dell establish and expand its position as a leading global provider of enterprise computing and storage systems. Through a competitive PR agency review process, Walt & Company was selected to work with Dell’s Enterprise Storage Group to help manage a wide range of public relations activities, including news announcements, media tours, case history development and placement, speaker placement, and ongoing media outreach. Based on the success of this program, Dell’s PR team asked Walt & Company to extend its role to include providing public relations support for its enterprise servers. The objective of all of these activities was the prominent and consistent delivery of messaging that clearly communicated Dell’s benefits and advantages.

Results: Walt & Company generated widespread coverage of Dell enterprise systems and storage news, and ensured Dell participation in technology features and round-ups covering a wide range of enterprise computing issues. In addition to targeting horizontal IT media targets (CNET, Computerworld, InformationWeek) and speaking targets (Storage Networking World, Interop, Storage Developers Conference), it also focused on several high-value vertical markets, including High-Performance Cluster Computing, and enterprise systems for healthcare and financial services.