Case Study:

HyperStrike

As HyperStrike’s PR agency, Walt & Company launched the company’s online business and worked to position it in all appropriate social media and traditional/vertical media outlets as a premier fitness site for personal trainers and enthusiasts. While many online personal fitness sites exist, none offered the ability to customize fitness training routines for as many activities with the support of a comprehensive video library offering detailed exercise training tutorials. Leveraging the expertise of HyperStrike’s founders and the company’s unique service offering, our launch and ongoing outreach efforts focused on health club and personal training blogs and publications, sport-specific media ranging from baseball to rock-climbing, and horizontal consumer media including men’s and women’s media, and high-profile consumer blogs.

Results: Discussion of HyperStrike’s unique approach and coverage of its services resulted in driving online registration and positioning the site as an innovator in personal fitness management.