Case Study:

Optical Storage Technology Association (OSTA)

As the market for re-rewritable CD and DVD technologies emerged, the world’s largest optical device, media and technology manufacturers (e.g., Philips, Sony, Panasonic, Pioneer) formed OSTA to devise compatibility specifications for the emerging optical technologies, including CD-R/RW, DVDR/RAM, DVD+RW and MO. OSTA selected Walt & Company as its PR agency of record to promote the use and proliferation of recordable/re-writable optical storage, publicize OSTA optical specifications and initiatives, and position OSTA as an acknowledged source on the market/technology and as a consumer advocate for reliable, industry-accepted optical standards.

Results: Walt & Company launched OSTA’s UDF and MultiRead specifications in North America as well as in Asian markets, generating widespread coverage in key optical, PC, video, and developer publications.