Case Study:

Sonic Solutions

Sonic Solutions selected Walt & Company as its PR agency based upon our extensive experience developing and driving high-visibility consumer technology editorial and reviews programs, as well as our background with next generation video and software technologies. Our primary objective was to generate and maintain widespread visibility for Sonic’s flagship MyDVD consumer CD and DVD authoring/editing software with consumer audiences, demonstrate product superiority via a comprehensive reviews program and secure high-visibility editorial awards.

Results: Walt & Company generated major consumer, business and technology media coverage – including New York Times coveted holiday coverage and a stellar review in a Parade, “The Gadgets I Can’t Live Without,” article. Earned multiple Editor’s Choice awards for the MyDVD franchise and placed hundreds of products for review.