Case Study:

SquareSoft (Square Enix) – Final Fantasy

Electronic gaming bridges the worlds of high tech PR and consumer PR like few other categories. Walt & Company’s work with SquareSoft, developers of Final Fantasy, the best selling role-playing game franchise ever, demonstrates the power and value of a PR firm with expertise bridging both markets. This program included product launches, reviews, ongoing feature story development, and the management of a press conference at E3, the world’s largest trade show for gaming and other electronic entertainment products and services.

Results: Building on Final Fantasy’s worldwide following, the Walt & Company team in concert with SquareSoft’s U.S. marketing team delivered a wide range of impressive results that provided significant news coverage and gamer insight, and fueled the success of the Final Fantasy franchise. At E3, more than 100 gaming writers and reviewers turned out to hear SquareSoft developers discuss the company’s plans and the game’s future. In addition to coverage in virtually all gaming media, we also generated coverage in key consumer media reaching the young male audience.