Case Study:

SSH Communications Security

Walt & Company has been SSH’s PR agency since 1999. As a leading global provider of end-to-end enterprise communications security solutions, the company required a technology PR firm that understood both the enterprise IT arena, as well as the complexities of the data security marketplace. Walt & Company launched SSH’s Tectia enterprise solution for securing system administration, file transfers and application connectivity in heterogeneous enterprise networks, as well as its management platform that enables IT professionals to easily manage and maintain enterprise-wide security from a central location. Walt & Company provides corporate and product/technology positioning services, drives executive leadership visibility through an extensive bylined article and speaking program, and serves as the central management point of a global public relations program for this Helsinki-based company, which spans the Americas, Europe and the Asia Pacific Region.

Results: Walt & Company has effectively positioned SSH as a leader in IT security solutions for enterprises, federal government agencies and financial institutions, and has differentiated it from open source versions of SSH’s software. Our program has generated ongoing CIO/CSO-level news and feature coverage that highlights the company’s easy-to-use centrally managed data security solutions for large, heterogeneous IT environments, as well as executive speaking placements around the globe.