Public Relations and Social Media Communications

Consumer Technology

Architecting successful consumer technology public relations and social media communications programs requires the ability to effortlessly tap into a wide breadth of marketing skills, technical knowledge and creative experiences. It is exactly that mix of talent that Walt & Company account teams have been able to apply time and again.

Today’s consumer landscape is more fragmented than ever, with market demographics being constantly cut in new, different and frequently smaller slices. Traditional segmentation by age, gender, geography, affiliations, politics, religion, education, and income is no longer sufficient to reach and influence potential new customers. Complicating matters further, the traditional media universe has been remapped, with social communities and literally thousands of individual blogs increasingly becoming the source of daily information for a growing segment of the population.

Walt & Company has extensive experience developing public relations and social media communications programs for a wide range of consumer technology products, including mobile phones, wireless networking products, digital cameras, PCs, PDAs, printers, scanners, speakers, projectors, peripherals, and online consumer services, ranging from fitness to used trucks to photography. Our programs have targeted virtually every demographic category from men to women, from kids to seniors, and from scrap-bookers to snowboarders. We have successfully generated coverage, placed products, managed reviews, and driven discussion on all major TV and radio networks, in all major daily and weekly news media, in hundreds of consumer glossy magazines, and on thousands of blogs and social media sites.

Case studies: Epson, HyperStrike, Logitech, NRPC, Sonic Solutions, Sprint, SquareSoft