Tech PR and Social Media Communications

Enterprise Technology

A quick piece of advice for anyone about to hire a public relations firm to support a new or existing product or service in the enterprise IT marketplace: they better know what they’re doing. In today’s enterprise IT community, there is no room for error. IT professionals are under tremendous pressure. Communications with them must be accurate, concise and value-driven. If you waste their time, it’s unlikely that you’ll get a second chance.

Walt & Company understands what it takes to successfully position new and next-generation IT products and services. For almost two decades we have worked with a wide range of the world’s leading providers of data center-class servers and storage networks, network infrastructure equipment, enterprise applications, and end-to-end data security software. Clients have included Microsoft, Hitachi Data Systems, SAP, Fujitsu Personal Systems, SSH Communications Security, Walker Interactive, LogicalApps (Oracle), and a wide range of start-ups targeting this market.

Agency professionals regularly work with all of the leading IT media, a wide range of bloggers focusing on myriad enterprise IT niche markets, market and technology-specific industry analysts, and technology beat editors at the world’s top business media. For many of our enterprise IT programs we regularly write a wide range of press materials from news releases to technical articles, place executives and engineers as featured speakers and panelists at key industry shows and conferences, and help our clients develop and maintain their own blogs. Issues of current focus for many of our clients include virtualization, cloud computing, data security, green IT, and IT’s role in a wide range of corporate compliance requirements.

Case studies: 3Dconnexion, Adaptec, Dell, Hitachi Data Systems, Info-One, Nanochip, OSTA, SanDisk/PliantTechnology, SSH Communications Security