Public Relations and Social Media Communications

Positioning/Message Development

Walt & Company works with clients to create/refine/evolve their positioning platforms through an iterative process. In addition to working directly with executive and engineering management, we reach beyond client walls to include insight from leading industry researchers, key industry analysts and influencers, bloggers, social media influencers, and editors. We profile the individual target audiences for the company's messages, identify key market drivers and articulate the unique value proposition of each client. This process includes:

• Industry Research
• Competitive Industry Analysis
• Corporate and Product Positioning
• Message Development
• Branding Programs

Case studies: CoVi Technologies, Dell, Kurant/eBay, Pliant Technology