Wrapping Up CES 2024

Sharing a Wednesday wrap-up with friends and peers. It feels like January came and went in the blink of an eye, including Walt & Company’s time spent at CES this year. While it’s the beginning of February and our team and many of our communication peers are focused on Big Game initiatives (Let’s Go Niners) and other important campaigns for the coming months, I wanted to pause for a minute to look back at a few CES 2024 highlights and takeaways:

-We logged an average of 15,000 steps for several days in a row walking in-between meetings, staffing, exploring, and hosting
-We met countless technology peers in elevators, Ubers, limos, restaurants, and show floor booths
-We reconnected with industry and media friends, partners and past clients and thoroughly enjoyed the time spent
-We happily consumed too many calories to share and quantify (at least publicly in this post)
-Oh yes, and we helped our client teams meet their KPIs for CES…

At the end of the long week, you can’t help but feel an overwhelming sense of belonging and mutual admiration with technology peers. It takes a tremendous amount of work leading up to the show, and once you’ve made it through and enjoyed the successes that come along with it, it’s like winning the Consumer Technology Big Game. Waiting for the CTA to make rings. 😊